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Ahead of the vote, the proposal was condemned by the smokers' group Forest and the Tobacco Manufacturers' Association, who both said that existing laws stopping children smoking should be enforced

Higher tolerance / chronic use: You already know your baseline

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The New Zealand study, carried out in collaboration with the ITC Project team led by the University of Waterloo in Canada, adds to similar evidence from other ITC Project countries such as the UK and Australia where positive impacts of plain packaging have been noted, Professor Edwards says

Those other components of tobacco which would help maintain dependence or sell more products would become even more important