Reynolds would purchase many of these companies, incorporating their factories into the R.J
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Similarly, Kool cigarettes were distributed under a van program that Brown & Williamsons in-house communications described as a way to maintain media dominance among blacks and which specifically targeted housing projects, clubs, community organizations and events where Kools black young adult target congregate. Branded events were the logical, cynical next step, and they stretched across the 1970s to the 1990s
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